http://www.colinmalleydesign.com/work daily 1.0 2023-02-02 https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1629948053420-MY8T2C9XV9VEWISHP5XY/brashelements.jpg WORK - BRASH - Teen Brand for Payless Shoesource Role: Concept, Art Direction, Design, Layout, Comp and Final Mechanicals. Concept to Completion. Brash(TM), is a line of edgy affordable footwear, accessories and beauty items I designed for Payless Shoesource. POSITIONING - Bright, trend inspired shoes, cosmetics and fragrances geared to spark the interest of the most fickle teenage mind. The brand speaks her language providing an outlet for her curious mind, bold heart, and sense of personal expression. BRASH is ...Bold. Rebellious. Artistic. Spontaneous. Heartfelt. BRAND EQUITY AND ASSETS - Color and fragrance category. Target customer is a teen to mid-20's, youngest brand. Constant color and packaging refreshes to attract her short attention span and changing style & personality. An on-trend, fashion-foward, wild/experimental, "collage her life" brand. https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1406322429065-NL2UACDW9SJOOY8DAKOH/stsstationary.jpg WORK - Subway Tile Shirts Role: Art Direction & Design Created logo, brand identity and stationary system for new apparel start-up, Subway Tile Shirts. https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1406353197741-CX24CO6PM9BD7P10W528/smtc.jpg WORK - Schulz & Malley Trading Company Wooden laser etched sample kit. https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1630005799019-QGPFGBK6LI10J0YW7DYA/image-asset.jpeg WORK - Nico x Everly - Spray paint and acrylic on canvas (6x4') https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1636423630680-RQN703AEW1JB9M371BM7/image-asset.jpeg WORK - Broken Hill Brewing - Goldrush IPA Bottle Design Logo design, custom script and branding. https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1642368916648-KTVEDB7JVCUD0YANOSV5/image-asset.jpeg WORK - Oakland Bears Hockey 10U Logo Illustration and Design https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1629933902551-17G0WVGP745UQWBGXA8B/image-asset.jpeg WORK - Big Twins for New York Nico http://www.colinmalleydesign.com/new-blog daily 0.75 2021-08-28 http://www.colinmalleydesign.com/new-blog/2014/8/3/subway-tile-shirts-custom-laser-etched-decks monthly 0.5 2014-08-04 http://www.colinmalleydesign.com/new-blog/2021/8/28/mimaki-in-full-effect monthly 0.5 2021-08-28 http://www.colinmalleydesign.com/about daily 0.75 2014-07-25 https://images.squarespace-cdn.com/content/v1/53cd63dfe4b02a3a052be9f8/1406267952181-SAF9B9NTCL3ULL9BDFN1/27ef868543abf9c4e16439c1aeb8f0bd.jpg CMalley Design DREAM BIG - Photo by Colin Malley